Task 2: Initial thoughts

Though I am currently based in Leeds, the nature of my chosen career means that I'm connected to the rest of the world, and my client market is so broad and diverse it is a challenge to try and condense it, or define it. After a bit of research I came across an article by one of the Build members, with a few inspiring words on the business aspect of the graphic design industry..

"its easy to overlook (the business basics) in the pursuit of creative excellence, but the simple rule is pay attention, it will get you in the end! ...don't neglect the nuts and bolts of business. It's so boring but essential in allowing you to pursue your creative ideas." http://the99percent.com/articles/5521/build-from-scratch

And this is really the crux of the matter. Business comes so unnaturally to all of us creative folk, yet it is essential to the growth of our careers.