Proposed position statement.

1. I am a sustainably and ethically aware designer, though it is not always the driving force behind a brief. I can only benefit from a growing knowledge of this as I progress into the future.
2. My passion lies with identity and branding, though I have a healthy appetite for illustration, layout and packaging. 
3. My skills include a good knowledge (and still learning) of the industry standard software, handcrafting and visualising initial concepts into something workable.
4. I prefer to work with print based design, as there is something far more satisfying in creating a piece that you can hold and interact with physically, rather than digital or screen based media.
5. For me, the future holds a career with one or two close colleagues, with the intention of expanding or moving to greater projects as my career progresses. I do not want to freelance on my own, yet I do not want to work for a huge agency. Somewhere in the middle of these two extremes is where I want to be.
6. After college I hope to stay in the Leeds area for a year or so, depending on circumstances. Therefore my client base will be mainly in Leeds and it's surrounding areas. 
7. To travel further a field will require personal transport, something that will come naturally in the years following the college course, allowing me to expand my client base and potentially move to a more diverse or client specific city.
8. The idea of a messages driving the design is something I have always considered and I believe my skills as a designer should be used to do good, to help and to raise awareness. Zerofee often donate work to charitable organisations, helping them receive more business - the book 'Good' by Lucienne Roberts has helped me form my own opinions on what design for 'good' really is.
9. I want to market my business as a unique and exclusive option for clients interested in saving money through a sustainable option. Sustainability would act as part of my marketing, and selling strategy.
10. I want to avoid being seen as a design 'manufacturer' like The Factory, a business that boosts it's sales with 'buy one get one free's' and 50% off. Companies like this cheapen the skills that we have spent so long earning.