Task 4: Who else is out there - How good are they?

Swot analysis of two design agencies based in Leeds

• Jammy Design
• The Factory

Using these criteria

• Portfolio 
• Range of available services
• Contact opportunities and location
• Ease of website navigation
• Information available

Jammy 

Strengths

• Website - simple and easy to navigate
• An adequate range of portfolio work
• Easy to identify branding strategy

Weaknesses

• Little to show available services
• No additional information (Who are they? What do they stand for? etc)
• Poor range of contact details

Opportunities

• Offer a better range of portfolio work
• Define range of services 
• Design based for screen - animation, websites etc
• Include additional information - a personal touch and an insight into their ethics.

The Factory
Strengths

• Large range of portfolio work
• Large range of available services
• Lots of additional information
• A personalised marketing strategy
• Special Offers + pricing
• Offers a printing solution through a printing.com franchise.

Weaknesses

• Slightly confusing website navigation 
• Generic - nothing stands out.
• Low prices - low quality.

Opportunities

• Offer more specialised printing methods - spot varnish, metallics, die-cut
• Re-brand - a more specialised appearance for a more exclusive customer experience.

The factory has developed their own marketing strategy - PANDA

This is almost a marketing strategy in itself, another tool to make the client feel

like they're being taken care of.